We find your unique story. We talk to you. We ask a few questions. We write your story. We send it to you for approval. You make a few tweaks and there you have it. A story with an angle that’s totally individual to you and your business.

• A phone interview.
• A press release written by a professional journalist.
• Where relevant, another version of the same story but tailored to a different audience.
• Final version sent to you for any amends and approval. This story belongs to you.
• You’re free to add this to your website, blog or social media.

We like words. We also like pictures. If you don’t have photos that show what your story is all about, we will capture some for you. 

• If you already have suitable photos, you can skip this step. It’s always good to check as we can know the kinds of images that work.
• A set of photos taken of you and/ or product depending on the relevancy of the story.
• If appropriate, we can record a simple video clip to include as a part of the final press release.
• Approval of all photos by you.
• As part of this service, you own these photos. While they’ll be used as a part of our pitch to journalists, you can add them to your website or use them to update your social media.

A story is good but it’s only going to help if people read it. We reach out to our network of media contacts and pitch your story to newspapers, magazines, websites, blogs or specialist publications – wherever the story fits best.

• Research to find the best news outlets for your story.
• Pitching your story to journalists, bloggers and influencers.
• Follow-up calls and emails to maximise coverage.

We let you know what we’ve done and where you’ve been featured after we’ve pitched for coverage.

• A written update of PR coverage sent to you within one month of pitching.